Communication And Resource Mobilization
The Ethiopian Red Cross Society (ERCS) Communication and Resource Mobilization Department has two coordination units which basically work to build the National Society image by raising the knowledge and awareness of the general public on its humanitarian activities, and coordinates the mobilization of resources to reach out the most vulnerable groups, respectively.
The communication unit strives to create wide spread awareness about the National Society activities at all levels for better access, improved knowledge and positive image.
The resource mobilization wing on the other hand leads the resource mobilization activities of the National Society. It includes preparation of strategic documents, organization of fundraising events and facilitate capacity building programs.
The department addresses the National Society strategic objectives to its local and international partners, Sister National Societies, GOs, NGOs, private organizations, volunteers and the public at large. The department serves as the spokesperson for the National Society as far as external communication is concerned.