The program is designed to bring the Red Cross and its humanitarian activities closer to the public through:
- Utilizing diverse digital, broadcast, and print media,
- Enhancing visibility and reputation,
- Fostering public acceptance,
- Disseminating Red Cross and Red Crescent History and activities, Fundamental Principles, emblems, International Humanitarian Law, etc,
- Leveraging website and major social media platforms (Facebook, YouTube, Twitter),
- Facilitating information, dissemination, and global feedback,
- Sharing Society’s policies, plans, programs, and activities,
- Accessible to stakeholders and partners,
- Publishing relevant content in print media, newsletters, brochures, flyers, etc,
- Employing spot interaction methods (panel discussions, campaigns, conferences, workshops, training),
- Promoting dialogue, humanitarian involvement and advocacy, and
- Amplifying the voices of the most vulnerable.